As China Goes, So Goes the World

How Chinese Consumers Are Transforming Everything by Karl Gerth

  • Published: Sep 10, 2020

In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become... read more

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Details of As China Goes, So Goes the World

Exact title of the book
As China Goes, So Goes the World
Book author
Karl Gerth
ISBN
9781429962469
Publisher
Farrar, Straus and Giroux
Published
Nov 09, 2010
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
272
File size (in PDF)
2448 kB

Some brief overview of book

In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. This change is already well under way.

China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese.

Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.

About author

Gerth teaches modern Chinese history at Oxford University.

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