Being Strategic

Plan for Success; Out-think Your Competitors; Stay Ahead of Change by Erika Andersen

  • Published: Aug 04, 2020

STRATEGY? TACTICS? CONFUSED?How many times have you sat in a meeting and heard someone use the word "strategic?" As in "We're not being very strategic about X." or "We need a strategic plan for project Y." And, if your... read more

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Details of Being Strategic

Exact title of the book
Being Strategic
Book author
Erika Andersen
St. Martin's Publishing Group
May 26, 2009
File size (in PDF)
2592 kB

Some brief overview of book


How many times have you sat in a meeting and heard someone use the word "strategic?" As in "We're not being very strategic about X." or "We need a strategic plan for project Y." And, if your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, with generally no one the wiser as to what "strategic" really means. Next time, respond "Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we're doing?" Everybody talks about strategy, but there is a big gap between discussing strategy, defining strategy and actually being strategic - so you can accomplish something.

This book helps you approach businessand lifestrategically, explaining what strategy is, why it's important, and how to do it. Being Strategic offers you a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical First, get clear about the problem you're trying to solve Then, figure out where you're starting from Now, imagine your "castle on the hill," the future you want to create. Identify the "trolls under the bridge"; the obstacles in your path Next, outline the path to the castle your core strategies and the tactics for implementing them.

Re-evaluate your strategy and your tactics as conditions change Framed around the story of 13th-century Welsh nobles building an actual castle, and weaving in dozens of real-life examples from her practice, which has helped restaurateur Danny Meyer and many others, noted consultant Erika Andersen offers a complete course in turning around a business, or a life.

About author

Andersen is the founding partner of Proteus International, a coaching, consulting and training firm that helps client organizations clarify and move toward their hoped-for-future. She has served as coach and advisor to the senior executives of such companies as MTV Networks, GE, Rockwell Automation, NBC Universal, Union Square Hospitality Group, and Cablevision Corporation. Erika lives in New York's Hudson Valley, in her very own castle on a hill.

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